Posts tagged Intellectual Property
Trademark Infringement – Creative Approaches to Cease and Desist Communications

Season 3, Episode 12 – If your trademark is infringed upon, you might send a cease and desist communication to the infringer. But in this day of lightning-fast social media and online posting, companies have been burned when their overly-aggressive cease and desist communications go viral. To avoid this risk, some have turned their cease and desist communications into marketing campaigns, social media promotions, or even just initial gentle words that only escalate if necessary. JDSA attorney Sally White explores this less traditional model with some entertaining examples, in Creative Approaches to Cease and Desist Communications

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5 Tips for Licensing Intellectual Property

Season 2, Episode 8 – You’ve created the Next Big Thing. And, naturally, you want as many people as possible to use or experience it. But you don’t have time to promote and sell it, because you want to move on to create the next Next Big Thing. What do you do? You license your intellectual property to let others sell it for you. Now you have to sort out license scope, revenues, timelines, enforcement, and more. And that’s when you discover, licensing intellectual property is exactly as complex as it sounds. Fortunately, in this episode, Laraine Burrell discusses Five Tips for Licensing Intellectual Property.

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Cybersquatting: What’s That? And What You Can Do About It

Season 2, Episode 5 – Cyber Law is frequently in the news. Perhaps, you’ve considered it within your own business. One of many potential threats, cybersquatting, is registering, selling or using a domain name with the intent of profiting from someone else's trademark. This practice is illegal. And it has become a concern for many commercial businesses. In this episode, Laraine Burrell discusses Cybersquatting: What’s that? And What You Can Do About It.  

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Trademarks: Standing Out in a Crowd

Season 2, Episode 2 – What is the little “R” you see circled at the end of some words or slogans? And what does it mean? A Registered Trademark is a word or series of words, sometimes with a logo, utilized to distinguish a product or service. It has to be distinctively different. Not only to make you notice it, but also to ensure you do not get the mark confused with another brand, and unintentionally purchase the other brand’s product. So, how do you create a prominent trademark? And, how do you protect it?  In this episode, Laraine Burrell discusses Trademarks: Standing Out in A Crowd.

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Common Questions About Copyright

Season 1, Episode 27 – Copyright is a commonly misunderstood legal matter. It is, literally, the right to copy. Copyrights are federally defined as original works of authorship. However, copyright is a complex area of law, and most people are unclear if all books and artwork is copyrighted; what material is protected; and if something is copyright protected - how do we know? In this radio feature from September 19, JDSA attorney Sally White discusses Common Questions About Copyright.

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What You Should Know About Trademarks - Part 2 of 2

Season 1, Episode 25 – Protecting your brand name or trade name though a Trademark is a common business practice all over the world. In Part 1 of the series, we explored why trademarks are important, and when is the right time to register yours. In this episode of JDSA Law Talk from August 29, JDSA attorney Sally White continues on the topic, now exploring what is involved in registering your trademark, how long it lasts, and what to do if someone else uses your name. This is Part 2 of What You Should Know About Trademarks.

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What You Should Know About Trademarks - Part 1 of 2

Season 1, Episode 24 – We’ve all seen the little “TM” at the end of a word or brand name. It means Trademark. It’s meant to protect a company’s brand. But why is it so important to a business or brand? Why register a trademark? In this first part of a two part radio feature from August 22, JDSA attorney Sally White explores the whys, hows, and whens, while explaining What You Should Know About Trademarks.

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Intellectual Property

Season 1, Episode 22 – Is it yours? Or does it belong to someone else? These are two simple questions you need to understand when it comes to intellectual property. It’s so much more than whether or not you can take text and images off the internet to use them for yourself. It covers names, trademarks, logos, ideas, and more. And there are complex laws protecting what is yours - and what belongs to others. In this radio feature from August 8, JDSA attorney Sally White answers Frequently Asked Questions About Intellectual Property.

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