Posts tagged Trademarks
Trademark Infringement – Creative Approaches to Cease and Desist Communications

Season 3, Episode 12 – If your trademark is infringed upon, you might send a cease and desist communication to the infringer. But in this day of lightning-fast social media and online posting, companies have been burned when their overly-aggressive cease and desist communications go viral. To avoid this risk, some have turned their cease and desist communications into marketing campaigns, social media promotions, or even just initial gentle words that only escalate if necessary. JDSA attorney Sally White explores this less traditional model with some entertaining examples, in Creative Approaches to Cease and Desist Communications

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