What You Should Know About Trademarks - Part 1 of 2

Season 1, Episode 24 – We’ve all seen the little “TM” at the end of a word or brand name. It means Trademark. It’s meant to protect a company’s brand. But why is it so important to a business or brand? Why register a trademark? In this first part of a two part radio feature from August 22, JDSA attorney Sally White explores the whys, hows, and whens, while explaining What You Should Know About Trademarks.

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